Motorcycle comms specialists Holeshot PR has been appointed as the PR, Social Media and Sponsorship agent for one of the world’s most prolific athletes in two-wheel motorsport, Isle of Man TT star Peter Hickman.
‘Hicky’ has quickly become one of the most established competitors in the dangerous world of ‘Road Racing’ logging up five TT wins, achieved in just two years and securing the lap record at an eye-watering 135.4mph average speed. Alongside these feats the 6 foot 2” tall rider from Burton-on-Trent is also a formidable short circuit rider having taken four wins in the Bennetts British Superbike Championship, one of the most competitive and prestigious National motorcycle race series in the world. This season Hickman will again be campaigning his BMW S1000RR Superbike in the BSB series and on the ‘Roads’ his Smiths Racing squad are the official BMW Motorrad UK supported team at the Isle of Man TT and North West 200.
Holeshot PR will be looking to keep Hickman’s legions of fans engaged with his on and off track activities during the season, support his varied sponsors and raise his profile still further with press coverage across specialist, National and lifestyle media.
Their promotion of the rider complements Holeshot’s wide portfolio of work including supporting the varied teams of Carl Cox Motorsport and aftermarket clients within the motorsport world. The company, which is based near Brands Hatch, has had an impressive client list during the last ten years; having worked for Pirelli, Kawasaki Europe and UK, Yamaha UK, Öhlins suspension (global), Auto Vivendi supercar club, the Bennetts British Superbike Championship and the Carole Nash London Motorcycle Show, alongside a range of renowned technical aftermarket brands.
Holeshot welcomes any interview or feature ideas regarding Peter Hickman and have a wide selection of rights free images to support any opportunities.
Peter Hickman explained, “Racing bikes is only half the job these days, no matter how successful you are, you need strong social media and PR to help look after your sponsors and supporters. I’ve worked with Holeshot PR before and they helped raise my profile in National newspapers, so I’m really happy to be investing in their support and let me concentrate on the track!”
Holeshot PR owner Harley Stephens added, “Hicky has been seriously impressive at the TT and at BSB, whilst promoting himself and his merchandise range in a very professional way. We’re really excited to be working with him and helping push his profile onto the next level.”